NeoCars / TOP 5 NEO CARS / Mini Cooper
It certainly engenders an unusually high level of devotion for, dare we say it, an inanimate object: Mini Owners websites include a section of the registration form where owners can enter the name of their car (not the model, the name by which they call it). More than 10,000 owners have done so in the US alone.
It's not just the cuteness factor that drivers like, though, it's also the handling and fuel efficiency.
But let's face it, the cuteness is hard to ignore, as is evident in these blogs:
For more clear-eyed (though still favourable) MINI information try:
This site, which is from a US MINI sales rep, but wide-ranging enough to not feel like a brochure
The official site of MINI Australia
