You wouldn't expect to come across a shoe shop in a village of this size, and it's even more surprising to find that this one has the largest range of Naot shoes anywhere in Australia. (It's a further surprise to find that Naot, the Israeli-made fashion shoe for the folksy set, has such a large range!)

It makes sense when you understand that in Cygnet alternative is mainstream and the individual reigns supreme.

Along with the shoes there are bags, soaps and organic skin care. Locals love the swirly, girly paint job and the warm friendly welcome; mainlanders who are discovering that their holiday enjoyment has become dependent on finding some comfy but still stylish shoes are delighted to get in on the secret.